No two projects are the same so I start every client engagement with a conversation to make sure we are on the same page. I can’t wait to hear from you so that I can give more information based on your marketing needs.
Brand Strategy
What is a ‘brand’? Is it a logo? A suite of colours? Your USPs articulated in a pretty graphic?
Brand is so much more than that. It’s the psychology of why a customer thinks of you before anyone else. It’s the warm feeling they have when they interact with you. It’s the catalyst for great word-of-mouth that they share when they’ve had a great experience.
A clear, coherent brand strategy allows you to become a leader in you industry and be consistently the first name your customers think of. I am a brand strategy specialist and have a qualification that focuses on brand strategy - I know what it takes to speak directly to your ideal customer every single time.
Brand strategy is a difficult process to price ahead of an initial consultation, but I would be delighted to have an video chat to discuss your requirements.
I can offer a range of brand strategy services from a top-level audit of your existing competition and brand presence which can take a couple of weeks to a fully-fledged review of your existing brand strategy and creation and implementation of a new strategic direction, with audience personas, colours, Tone of Voice guidelines etc.
Training and Development
Looking to sharpen up your existing marketing skills? Need some specific training to overcome a niche challenge? I offer tailored training for teams and individuals who want to cover more marketing for themselves. The below is not an exhaustive list of agendas - do get in touch and I will be able to advise on your needs.
Building a Marketing Plan from Scratch
Social Media 101 for small businesses
Understanding your customers and plotting their personas
Basics of Adobe InDesign/Illustrator/Photoshop
How to write and keep to Tone of Voice Guidelines
Generator brand-first content
Copywriting for purpose and audience
My training rate is billed hourly but is dependent on location, length of time, and content - please enquire and we can discuss rates depending on the deliverables you require.
Day-to-Day Marketing Support
I can have availability to provide freelance marketing support on a fixed term basis. If you have a project coming up and could do with an additional temporary team member, a project manager, or a marketing specialist to liaise with external suppliers, please do get in touch.
My day rate starts from £450 but is dependent on location, length of time, and what services you require support with - please enquire and we can discuss rates in further detail.
Digital and Social Media
Social media is a facet of marketing that is constantly evolving. If you’re using social media to reach your customers, you cannot afford to stand still. I can help you identify which platforms would be best for your audiences, set up your profiles, and provide ongoing content support - from creating brand-centred content pillars to a daily posting schedule.
I also have expertise in creating templates in a range of accessible software so that organisations can self-serve in the future - be it for social media, website, display advertisements, digital Out Of Home placements, or something entirely unique, I can help.
Publications and Magazines
There is nothing quite like getting a physical copy of your brand’s values and products into the hands of your customer. I have extensive experience creating printed and online publications of the highest quality and style, to leave your audience in no doubt of your prestige credentials.
From practical product brochures to glossy coffee table editorial magazines, I use professional artworking software from Adobe to bring your vision to life and create something special.
Proofreading and Copywriting
Need a second pair of eyes? Got something important to send off to print and looking for a cheap yet effective proofreader to make sure all the ‘i’s are dotted and all the ‘t’s are crossed?
Maybe you’re sick of staring at a screen when the words just won’t flow and need someone to craft some punchy new copy for your latest project.
I am a writer and have an love of words - including getting them absolutely spot on for your brand.
Bespoke Support
I am a self-professed marketing generalist, and I love getting stuck into new challenges from across a broad marketing spectrum. As a freelancer, I believe it is a non-negotiable to be flexible to the needs of my clients, and so if you are having a unique marketing challenge that you would like to discuss with me, please do not hesitate to get in touch. And if I can’t help, I may know someone who can!
All of my services are tailored to my clients’ needs - so the first step is to get in touch and let’s get the conversation started.